Growth Marketing Manager - Organic Lead

Remote

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Kraken
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Posted 1 month ago

About Kraken
Kraken is changing the world. Join the revolution!
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world’s largest, most successful bitcoin exchanges and we’re growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent.
In less than a decade Kraken has risen to become one of the best and most respected crypto exchanges in the world. We are changing the way the world thinks about money and finance. The crypto industry is experiencing unprecedented growth and Kraken is leading the charge. We’ve grown from 70 Krakenites in January 2017 to over 1200 today and we have no intention of slowing down.
About the Role Kraken is looking for a Lead Growth Marketing Manager to run Kraken’s organic marketing efforts, owning execution across SEO, social, CRO, and web/app landing pages. 
You will lead a team of organic Growth Marketers and own the execution of their efforts. This role reports to the Head of Growth Marketing.

Responsibilities

  • Own organic channel strategy on the Growth Marketing team, including: SEO, organic social, CRO, ASO, and Kraken.com logged out marketing pages. 
  • Manage the individual specialists who own those organic channels 
  • Perform A/B testing of web pages, app store pages, and create custom pages that support the paid acquisition team
  • Own the program management of the web development process
  • Support social requests for the Brand and Product Marketing teams 

Requirements

  • At least 5+ years of growth marketing experience
  • At least 2+ years managing a team
  • B2C experience a must
  • In-depth knowledge of different digital marketing channels, online marketing tools, and best practices
  • Mastery of various attribution tools and systems. Ex: Google Analytics, Branch, etc
  • Exceptional presentation and narrative compression skills 
  • Crypto experience not required 
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.
Check out all our open roles at https://www.kraken.com/careers. We’re excited to see what you’re made of.  
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Job tags: A/B testing Analytics Digital marketing
Job region(s): Remote/Anywhere
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