Growth Marketing Intern (Summer 2021)

Remote

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Cloudflare, Inc.
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Posted 2 weeks ago

About Us  

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

Cloudflare is looking for a Marketing Intern who is dynamic, creative, analytical, and extremely curious about what Customers need and best ways to connect with them. This individual will join the Growth Marketing team to gather/analyze data to improve our customer insights, build customer/segment/industry profiles, and deliver marketing campaigns that help connect Customers to solutions.

You will help conceive, launch, and manage campaigns that are highly targeted and personalized for a specific set of accounts, and help execute campaigns through a variety of channels including email, advertising, content syndication, direct mail/digital mail, and events. You love to connect the dots and have a natural inclination to measure the effectiveness of marketing activities, identify gaps, and the ability to think strategically and orchestrate many moving parts. You have exceptional project management skills.

Responsibilities

  • Refine account segmentation, research customers, develop customer insights, and update account records.
  • Crunch the numbers! Collaborate with a data analyst to assess customer behavior and their marketing engagement level, identify patterns and trends within customer segments, identify outliers, and recommend improvements to marketing engagement scoring model.
  • Work with cross-functional team members (Design, Product Marketing, Digital) to execute campaigns: define campaign objectives, identify target customers, select campaign assets, create landing pages, and select outbound channels.
  • Research Customer contacts on LinkedIn and other channels.
  • Data entry: update contact titles and company addresses in our Customer database.
  • Support campaign execution and marketing operations across Marketo, Bizible, and Salesforce, including data hygiene.
  • Manage campaigns timeline, ROI, and data-driven improvements through optimization.
  • Communicate campaign results to key stakeholders.

Requirements:

  • MBA student with a BA/BS in Marketing / Business.
  • Ability to describe campaign development methodology (target audience selection, Call to Action, persona development, messaging alignment, promotion channels, etc.)
  • Analytically inclined, exceptional organizational skills, with rigorous attention to detail
  • Must be able to work the full internship of 3 months
  • Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
  • Self starter; ability to work remotely and responsibly 
  • Excellent written and communication skills
  • Extreme curiosity

Bonus Points:

  • Dual studies in Marketing and Data Science/Analytics 
  • Hands on experience with data analytics and lead scoring models
  • Hands on experience with Salesforce, Marketo, Eloqua (or other marketing automation tool), and Google Analytics
  • Prior internship experience in a high growth company in the SaaS, security, or network segment, combined with knowledge of how the Internet works

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Job tags: Analytics Research
Job region(s): Remote/Anywhere
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