Product Marketing Manager

Toronto, Canada

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Paytm Labs Inc.
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Posted 3 weeks ago

About Paytm Labs:At Paytm Labs, we’re on a mission to provide useful technological solutions that enrich and empower millions of people in their daily lives. We apply big data, artificial intelligence and machine learning to bring the next generation of financial products and services to the Indian, Japanese and Canadian markets.
As a company, we’re committed to offering the most transparent, secure, and personalized consumer experience to over 500 million users and over 17 million merchants. Since our journey began 6 years ago, we’ve launched the Paytm Canada app (our bill management app), and PayPay (a QR-based payment app in Japan), all while powering the Paytm India app.
Job Description: As a Product Marketing Manager, you will work cross-functionally with Product, Engineering, Sales, and Customer Success teams to define products we prioritize to build, determine what the customer experience will look like, how the product will be positioned, and how it will be brought to market. You will lead the full go-to-market strategies from conception to execution to fuel demand and help meet our goals.
The ideal candidate has experience translating complex product features into a compelling narrative and have launched large go-to-market strategies. You’ll be responsible for designing and implementing growth strategies that lead to increased product adoption and satisfaction. As our Product Marketing Manager, you’ll own the story we tell our customers and stakeholders about who we are and how we deliver value. You’ll work to continuously enhance our product solutions by understanding user needs, translating those needs into product requirements, and delivering effective positioning, collateral, and ROI solutions. You are a collaborator who is willing to roll up your sleeves to create and execute winning strategies.


  • Market research: Work closely with Product, Engineering, Sales, and Customer Success teams to constantly provide data-driven insights that drive us forward 
  • Sales Enablement: Work with sales teams to create sales collateral (ex: one-pagers, decks, buyer personas) to ensure that consistent and compelling product themes are delivered to the market through sales and marketing materials
  • Product launch: Drive the launch of new launches/releases and define product positioning, unique sales propositions, and metrics by which success can be measured
  • Product Roadmap: Work closely with the Product team to ensure that marketing is aligned with important launches and releases, and develop launch plans accordingly
  • Messaging: Conduct research into customer insights, product knowledge, and industry research to develop marketing messages and positioning of new and existing products that differentiate us from our competitors in the market to our target audiences
  • Demand generation: Develop the strategy and content that drive demand for our products across marketing channels (landing pages, ad campaigns)


  • 3-5 years minimum of Product Marketing experience, ideally in B2B SaaS spaces
  • Degree in Marketing, Business or a related field
  • Ability to synthesize complex product narratives into relevant audiences
  • Experience in compiling market and customer intelligence into decision-friendly information
  • You’re a master of the product marketing craft: messaging, positioning, go-to-market, pricing; and are able to bring that to life through sales and marketing collateral
  • Professional in helping drive global business, product, and product marketing strategy
  • Channel and campaign experience: full understanding of how to engage customers in-and-out of product
  • Expert in cross-functionality, building relationships, and enabling success across the organization
  • Exceptional written and oral communication skills, samples of work may be requested
  • Detail-oriented, analytic, and data-driven professional who is resourceful, resilient, and is capable of thriving in a fast-paced environment that requires you to run with minimal guidance and take autonomy over your projects and campaigns

What we Offer!

  • Due to the pandemic, we have been and will continue to WFH until it is safe to open our office. Our company culture and values remain at the core of everything we do.
  • For the third year in a row, we are proud to announce that we have been certified as a Great Place to Work. 
  • We were also certified as one of the Best Workplaces for Mental Wellness in 2020
  • We are an open work environment that fosters collaboration, ownership, creativity, and urgency
  • We ensure flexible hours outside of our core working hours
  • Enrolment in the Group Health Benefits plan right from day 1, no waiting period
  • To keep things fun and stress-free during COVID-19 we started Virtual Daily, Virtual Weekly and Monthly team bonding activities including: Trivia, Games Nights, Movies Nights, Arts & Crafts (e.g. Origami), Lunch & Learns (e.g. Sign Language 101), Virtual Wellness Sessions (e.g. Meditation, Morning stretches), Virtual Team Ubereats Lunches, and so much more!
  • We also created and began publishing a monthly internal newsletter with various topics that keeps the tone lighthearted and interesting.

  • When we are able to open our office, our in-office experience consists of:
  • Team building events (anything from axe throwing, go-karting, bike riding, etc.)
  • Fuel for the day: Weekly delivery of groceries, and all types of snacks
  • Catered lunches and desserts on a monthly basis
  • Flexibility with WFH
  • Daily fun in the office with our competitive games of Ping Pong, Pool, Smash Bros competitions, or FIFA
  • And of course, an unlimited amount of freshly made coffee! We’re pretty serious about our coffee beans.
Notice for Job ApplicantsFollowing the advice of Canadian health authorities, to mitigate the risk of the potential spread of COVID-19 and support social distancing, all recruiting activities including interviews and new hire onboarding will be conducted remotely. While we are doing our best to ensure reasonable response times, please expect potential delays during the recruiting process due to the current situation. 
We are an equal opportunity employer and value diversity and uniqueness at our company. We thank all applicants, however, only those selected for an interview will be contacted. 
Paytm Labs is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please let us know. 
Don't have Paytm Canada App yet?Check us out in the Google Play or App Store.
Job tags: Engineering Research
Job region(s): North America
Job stats:  1  0  0
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