Customer Growth Marketing Manager

Matawan, New Jersey Office

CentralReach, LLC logo
CentralReach, LLC
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Posted 2 days ago

CentralReach is a leading provider of end-to-end EMR, practice management and clinical solutions that enable applied behavior analysis (ABA) clinicians and educators to produce superior outcomes for people with autism. The company is revolutionizing the ABA space with cutting-edge solutions including precision teaching, clinical data collection, scheduling, billing, learning management, fully digital evidence-based programming and more. Trusted by more than 90,000 clinicians and educators, CentralReach is committed to ongoing product improvement, market-leading industry expertise, world-class client satisfaction, and support of the ABA community to propel industry practitioners into a new era of excellence.
We are looking for an experienced Customer Growth Marketing Manager to join our team. Reporting to the Director, Demand Generation and Marketing Operations, you will play a key role in the growth of the CentralReach mission by leading the charge on defining, developing and delivering customer marketing programs and associated marketing activities with a focus on enhancing the customer experience. The role will be both a strategic and hands on role. The Customer Growth Marketing Manager should have a passion for marketing best practice, driven by a positive CX and the ability to thrive in an agile and fast-paced environment.

Key Accountabilities:

  • Establish Customer Marketing Objectives and ensure revenue goals are achieved in partnership with key stakeholders
  • Champion customer KPIs across the company including engagement, revenue expansion, revenue retention, and rigorously drive internal prioritization decisions to maximize each
  • Partner closely with leaders across Product, Data, Client Operations, and other marketing leaders to integrate customer marketing programs into all customer touchpoints
  • Play a key role in championing the customer experience and customer journey throughout the entire lifecycle
  • Develop marketing programs to support retention, advocacy, and adoption aligned with our customer experience goals
  • Oversee the orchestration of CSAT/NPS and share key findings to stakeholders across the business
  • Build the vision of the customer marketing organization and its headcount drivers

Desired Skills and Experience:

  • 3-5 years of customer marketing or customer experience mapping
  • 1+ years of managing individual contributors
  • Proven track record of developing a multichannel campaign strategy that engaged and retained a core group of customers
  • Exceptional writing skills: Ability to craft compelling copy quickly.
  • Experience architecting multi-channel campaigns
  • Demonstrated knowledge of marketing automation systems
  • Proven data-driven approach to optimizing campaign performance and measuring ROI.
CentralReach was developed for Clinicians by Clinicians.  The story of CentralReach begins in 2012 when the company’s founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most — working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure. We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.

Job tags: KPIs Multi-channel
Job region(s): North America
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