Growth Marketer

San Mateo, California

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Posted 1 week ago

When you pick up your smartphone, the first thing you will see are push notifications - maybe there’s a breaking news alert, a football game reminder, a promo from your favorite retailer. Whatever it is, chances are the message you are reading was sent using OneSignal. Now we help businesses send over 8 billion push notifications every single day.  
In the last year, OneSignal has grown revenue by 500%, added 250,000+ new accounts, and doubled its headcount. We have raised a total of $34M from investors including SignalFire, Y Combinator, and Rakuten Ventures. OneSignal customers include Volkswagen, Zynga, Shack Shack, Virgin Mobile, and many more. Join us in scaling the business!
We’re looking for a Growth Marketer to help our team accelerate the growth of both our self-serve and direct sales business. This role requires a strategic and creative thinker who can identify areas of opportunity and manage cross-functional initiatives, working closely with product, design and marketing. Much of the work will focus on but this versatile role will have hands in a variety of areas, including CRO, SEO, A/B Testing, funnel marketing, analytics, acquisition marketing, content marketing and more. 

What you’ll do:

  • Own and drive consistent testing across, with a focus on scaling successful tests driving signups, product usage and conversions
  • Own the creation, maintenance, and evolution of OneSignal landing pages
  • Become an expert on the OneSignal customer journey, identifying opportunities for growth and optimization, with a focus on our website and related tools
  • Test and evaluate new site tools and technologies
  • Manage marketing campaigns and other growth-focus initiatives end-to-end: design experiments, develop campaign strategies, work with a variety of cross-functional teams to execute through to completion -- working very closely with the product, design, and marketing teams
  • Drive ongoing campaign reporting, analysis, and optimization, leveraging past data to make recommendations for improvements -- partner with the data team for more advanced analytics where necessary 
  • Help develop concrete measurement frameworks to gauge results further down funnel, tying activities and test to revenue
  • Work closely with the partnerships and product marketing teams to introduce new features, product, and integrations and ensure accurate and compelling info across our site
  • Create and maintain documentation around best practices, campaigns, test results, and processes and routinely share with the team
  • SEO

Skills and experience:

  • 4-7 years experience in a digital marketing role, ideally with a b2b SasS product
  • A growth and data-driven mindset and are excited about consistently testing, measuring, and iterating
  • A passion for understanding the customer, their needs, and how we can best address them
  • A strong understanding of CRO, SEO, A/B Testing, acquisition & retention marketing, and basics of website development
  • Excellent written, verbal, and visual communication skills with serious attention to detail
  • Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
  • An energetic and problem-solving attitude with the ability to thrive in a fast-paced, startup environment
  • Solid experience with Google Analytics  
  • Basic coding skills a major plus (Ex. ability to create A/B test variants, add scripts to Google Tag Manager, edit an HTML email)
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at OneSignal.
Job tags: A/B testing Analytics Digital marketing HTML
Job region(s): North America
Job stats:  1  1  0
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