Growth Marketing Graphic Designer

New York

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Casper
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Posted 2 weeks ago

Looking for a job to get you out of bed?   Casper is looking for a graphic designer well-versed in the growth/performance marketing side of the industry. The ideal candidate is a rock star creative who thrives on the latest developments in the paid digital marketing landscape (social, display, affiliate, email and landing pages). As our expert in performance creative, you will be a strategic partner to Casper’s marketing and creative teams. You will help strategize, concept, and execute exciting new assets to meet and exceed marketing goals.  You do not shy away from data and you understand the iterative nature of creative testing and channel best practices. Your approach is equal parts analytical, logical, and, above all, creative.

This role is all about ensuring our creative delivers against critical metrics, provides actionable insights, and accurately reflects our brand. This role reports into the Design Director within the Brand Creative team.

When you’re not catching zzz’s, this is what you’ll do

  • Design new creatives or extending existing campaign creative for paid marketing channels including Facebook, Instagram, Snap, Pinterest, TikTok & Youtube etc while applying channel best practices
  • Understand data and be able to take action based on the performance of those learnings 
  • Collaborate in the ideation of new creative test and optimizations with marketing and creative partners
  • Master the creative platform used at Casper for digital asset creation called Celtra and leverage it for daily creative work
  • Master the unique balance of delivering top-performing creative while maintaining brand integrity
  • Present work to, collaborate with, and influence stakeholders and leadership
  Our dream candidate has…
  • At least 5 years of experience at an ad agency, digital agency, or an in-house team of an online advertiser (e-commerce and retail experience is a plus)
  • Experience in creating beautiful AND tactical, direct response ads
  • Knowledge of social media advertising, particularly Facebook, Instagram, Snap & Pinterest including all ad formats and placements
  • Knowledge of video production, motion design and editing
  • Cross-functional mindset and experience in working across internal and external marketing partners
  • Strong vision for branding, typography and excellent eye for engaging ads
  • Experience in Adobe Creative Suite, Figma, Sketch, Celtra
  • Animation/motion graphics experience a plus
The syrup on your waffles
  • Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)..
  • Wellness programs like cash incentives for tracking sleep and fitness.
  • Unlimited vacation policy.  If you need time off just take it; we trust you!
  • A generous product allowance!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!

Job tags: Digital marketing Figma Sketch
Job region(s): North America
Job stats:  0  0  0
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