Sr. Product Marketing Manager

Seattle, Washington, USA

Full Time Senior-level / Expert
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Posted 1 month ago

You will own developing the go-to-market strategies, building consensus across partner teams on your approach and coordinating execution across channels. You will work with product teams to test new marketing capabilities and then help put those capabilities intro production across Alexa.

A day in the life
· Build and execute on the marketing strategy for 2-3 features
· Work with product teams to test new marketing capabilities, with a focus on quantifying results
· Set and own growth goals, report on progress and learnings to leadership teams
· Work across the Alexa Feature channel marketing team, product management teams, and external vendors to drive playbook end-to-end
· Bring and test new, big ideas for how to grow feature engagement, including scale and automation

About the hiring group
The Alexa Feature Marketing team drives product marketing strategy for specific Alexa features. We work with product teams to drive alignment on positioning and messaging, launch new features through go-to-market (GTM) processes, and develop customer journeys.

Job responsibilities
Amazon's Alexa Feature Marketing Team is looking for a creative, results-driven product marketing manager to deliver an Alexa domain strategy to drive acquisition, retention and reactivation for key features on Alexa. This opportunity sits within the Alexa Feature Marketing team and will be directly responsible for specific features. You will own developing the go-to-market strategies, building consensus across partner teams on your approach and coordinating execution across channels. You will work with product teams to test new marketing capabilities and then help put those capabilities intro production across Alexa.

To be successful in this role, you will need to see the big picture, define an ambitious plan and goals, and execute daily at the highest level. You will need to understand the breadth and depth of Alexa, and quickly identify why and how to engage customers through an integrated marketing playbook. You will be challenged to push boundaries, propose and execute new ideas, and establish best practices for feature marketing.
· Build and execute on the marketing strategy for 2-3 features
· Work with product teams to test new marketing capabilities, with a focus on quantifying results
· Set and own growth goals, report on progress and learnings to leadership teams
· Work across the Alexa Feature channel marketing team, product management teams, and external vendors to drive playbook end-to-end
· Bring and test new, big ideas for how to grow feature engagement, including scale and automation




Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Basic Qualifications


· Bachelor's degree
· 7+ years experience in e-commerce, product management, or business analytics
· Experience writing marketing playbooks
· Comfort with data and strong analytical rigor
· Strong verbal and written communication skills and comfortable interacting with all levels of organization

Preferred Qualifications

· A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
· Effectively influence both technical and non-technical audiences up to the senior executive level
· Experience with SQL
Job tags: Analytics Product management SQL
Job region(s): North America
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