Senior Inbound Product Marketing Manager

San Francisco

Full Time Senior-level / Expert
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People.ai
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Posted 1 month ago

People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including salesmarketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

Support People.ai’s revenue growth from $16M to $30M by December 2021 by leading all strategic programs to analyze market opportunities, identify required capabilities to differentiate and command the leading position in our top priority market segments.

Responsibilitiees

  • Launch market and competitive intelligence program within 1 month of start date to increase field confidence in People.ai differentiation, and deliver detailed market landscape map along with competitive playbooks for top tier vendors
  • Partner with Product and Operations leaders to deliver a complete market segmentation and sizing analysis, along with a framework to quantify the best path for People.ai to expand our target market
  • Own the ongoing improvement of our pricing and packaging by establishing feedback loops with the sales, operations and customer success teams and providing consistent visibility into opportunities to maximize commercial value from our roadmap and accelerate customer expansion
  • Partner with VP of Brand and Communications to Identify top tier analysts and establish strong relationships to inform People.ai’s category development, inform the product strategy and influence positioning in the market
  • Partner with Product leadership to develop an ongoing customer research program to test, validate and get unbiased feedback on market needs, product requirements and other growth opportunities

Requirements

  • Bachelor’s in technology, engineering, business or marketing
  • Exhibits strong critical and very structured thinking, with a proven ability to conduct strategic market research using data to propose, test and prove hypotheses the business needs to explore.
  • Have the ability to command a room and an extensive list of sales and product leaders who will endorse unequivocally.
  • Have the formula for equipping sales reps with what they need to win based on experience with top tier, high consideration B2B sales orgs. 
  • Have the ability to understand detailed nuances of technical products, can extrapolate why certain details matter and summarize the insights in clear, defensible and succinct materials.
  • Point to multiple examples of delivering results based on plans that exhibited rigor, resourcefulness, inventiveness, and focus. 
Founded in 2016 and based in San Francisco, the company is backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Y Combinator and others. In 2019, People.ai was recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.
Job tags: Engineering Research
Job region(s): North America
Job stats:  1  0  0
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