Director of Product Marketing - Platform

Remote, US Eastern Time Zone Hours, United States

Full Time Executive-level / Director
8x8, Inc. logo
8x8, Inc.
Apply now Apply later

Posted 1 month ago

As an industry leader and Software-as-a-Service provider our mission at 8x8, Inc. (NYSE:EGHT) is to transform the future of business communications. The 8x8 Open Communications Platform (TM) uniquely brings together Voice, Video, Collaboration, Contact Center, and enterprise-class API solutions, helping businesses across the globe transform their customer and employee experience, and empowering workforces worldwide to work smarter.
For additional information, visit, or follow 8x8 on LinkedIn, Twitter, and Facebook.
The Director of Product Marketing - Platform, will be responsible for building go-to-market plans that will drive the adoption of 8x8’s Unified Communications and Contact Center of products across both Small, Medium, and Enterprise Businesses. This individual will spearhead the product messaging, category positioning, packaging, and pricing initiatives that will enable 8x8 to accelerate our growth trajectory and exceed our business targets. 
The Director of Product Marketing - Platform will also manage a team of product marketing managers responsible for coordinating product launches and releases including the creation of customer-facing assets that will support the product narrative and product adoption targets. In addition to running the team, this person will also serve as the in-house subject matter expert for combined Unified Communications and Contact Center solutions and must have a strong technical understanding of cloud PBX and/or VoIP products, and the respective buyer personas that are involved in the purchase decision. 
This role is highly visible and cross-functional and will require frequent interaction with 8x8’s Product Management, Sales, Marketing, and Executive team. As such, the ideal candidate will also need to manage deliverables timely, with both strong communication and cross-functional partnering skills.


  • Develop the relevant messaging and positioning strategies that will differentiate the 8x8’s combined Unified Communications and Contact Center among other competitive offerings
  • Recruit, hire and develop a world-class team of product marketing managers that will execute product launches and releases in the Integrations, Analytics, Administration, and Globalization categories
  • Develop go to market and enablement programs that exceed the market benchmarks growth rate of combined Unified Communications and Contact Center solutions
  • Drive corporate campaigns and sales enablement initiatives with category expertise and content
  • Create relevant content that aligns with 8x8’s target buyer personas and their respective buyers’ journey and clearly differentiates 8x8’s offerings
  • Create core product assets such as datasheets, solution briefs, whitepapers, web pages, videos, sales tools, and other product/category collateral
  • Build and present the appropriate sales and channel training content ensuring that the sales organization and channel partners can clearly communicate the value of 8x8’s offering
  • Support awareness activities including webinars, trade shows, PR engagements
  • Be the voice of the customer inside 8x8 and drive the creation of customer case studies that articulate the value 8x8 offerings generate to our customers

Qualifications and Experiences

  • Bachelor's degree and 7+ years of product marketing experience in a high-growth Enterprise SaaS organization
  • MBA a plus
  • Proven experience with VoIP, cloud PBX, Contact Center, and/or Enterprise SaaS markets
  • Proven success developing and managing product go-to-market plans, product, and release launches
  • Previous experience as a people manager
  • Data-driven background and strong analytical skills
  • Detail and results-oriented; skilled at both planning and hands-on execution
  • Excellent written, verbal, and presentation skills
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.View the Participant Poster in English | Español.View the Right to Work Poster in English | Español.
We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws.  Learn more or email us at (Include “Reasonable Accommodation” in the subject line)
For European Job Applicants our Job Applicant Privacy Notice can be found here.
Job tags: Analytics Product management
Job region(s): North America Remote/Anywhere
Job stats:  0  0  0
  • Share this job via
  • or