Director of Product Marketing & Operations

San Francisco, CA

Full Time Executive-level / Director
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Posted 1 month ago

The Director of Product Marketing and Operations will be driving all aspects of product marketing, including operations. You are passionate about customer storytelling and you are a proven strategic and operational leader with technical acumen.  You can craft messaging that is strong and crisp. You can position Segment’s Customer Data Platform (CDP) in a compelling and differentiated way.  You excel at leading a team that is at the intersection of product management, sales, sales enablement, success and professional services, product operations, and all other marketing functions. You will be responsible for product launches as well as customer-facing and sales-enabling thought leadership content. 

You enjoy providing buyer insights from customers and prospects and identifying market opportunities based on macro trends and competition.  Your performance will be measured by your ability to execute and achieve measurable results including fueling customer acquisition, engagement and retention. 

You are a subject matter expert that thrives in high-impact, high-visibility roles that does whatever it takes -- strategy, execution and everything in between.  You will also be responsible for creating, refining and scaling processes such as internal and external product roadmap rollouts. You are a natural leader when it comes to train-the-trainer enablement and leading cross-functional initiatives such as pricing and packaging.  Your superpower is driving executive alignment on some of the company’s most strategic initiatives.

This position will report directly to the VP Segment Marketing.

What you’ll do…

  • Messaging & Positioning: It is critical that Segment continues to define the CDP category and position in the market.  Specifically, you will create messaging that is aligned to our top segments and you understand how to leverage customer storytelling and maximize our best fit use cases.  You understand how to frame business problems and tie to value propositions.
  • Product Launches: You are responsible for bringing new products to market both internally through enablement as well as externally through all marketing channels.  You work closely with the GTM team, success and professional services teams and our key partners to refine your GTM approach.
  • Customer Storytelling and Competitive Landscape:  You are focused on telling customer stories and building customer case studies.  You have a deep understanding of market dynamics and competitive landscape so that you can develop competitive go-to-market strategies for our target markets and target segments.
  • User conference and integrated marketing: Identify industry thought leaders and craft narrative for our annual user conference.  Coordinate with the marketing team for integrated marketing campaigns that include but are not limited to identification of products and solutions to be showcased, target segments and buyer personas.
  • Metrics: Everything we do at Segment is grounded in metrics. Having a solid understanding of the customer journey as well as pipeline dynamics will be critical to your success in this role. You know how to measure and evaluate metrics around demand gen impact and usage by the sales team.
  • Program Management: You and your team will be coordinating some of the biggest efforts across the company. You are strong when it comes to aligning your plans and managing cross-functional projects. You are an owner that drives accountability and you are focused on delivering results.

You’re a great fit if…

  • BA/BS degree or equivalent practical experience
  • 12+ years of marketing experience, preferably with 5+ years of product marketing experience in B2B SaaS
  • 6+ years of leadership experience managing and developing talent
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact
  • Proven track record of driving successful cross-functional initiatives that are strategic in nature (e.g., pricing transformation and repackaging, rolling out Pragmatic Framework, etc.).  
  • Experience working closely with B2B GTM teams including playbook rollouts
  • Highly cross-functional, detail-oriented, with the ability to partner with different stakeholders and teams across the company
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
  • Excellent verbal and written communication skills
  • Fluency with data - including working with analytics when making recommendations

Bonus Points

  • Masters or MBA in business, management or a related field
  • Domain expertise with data infrastructure, data analytics, or data warehousing
  • Past Segment and / or Twilio experience either as a practitioner, economic buyer / executive sponsor

Segment is an equal opportunity employer. We believe that everyone should receive equal consideration and treatment in all terms and conditions of employment regardless of sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, race, color, religion, creed, national origin, ancestry, age (over 40), physical disability, mental disability, medical condition, genetic information, marital status, domestic partner status, military or veteran status, height, weight, AIDS/HIV status, and any other protected category under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 


Denver/Boulder Metro:

Salary Range: $132,928 - 166,160

Rest of Colorado:

Salary Range: $124,620 - 155,775

Non Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks


Job tags: Analytics Product management
Job region(s): North America
Job stats:  1  0  0
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