Product Marketing Manager, Supply

Remote

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Outschool, Inc.
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Posted 3 weeks ago

The Company
Outschool's mission is to inspire kids to love learning. We believe the best way to do that is by linking learning to kids’ interests, connecting them with others who share those interests, and giving them the autonomy to pick their own path. We provide small group classes that meet over live video chat where learners are connected with teachers and classmates who share their interests. These classes are offered through our marketplace and conducted on our remote learning platform.
Our business is growing explosively and as of August, 900,000+ learners have taken more than over 6.5M class hours. We've more than quadrupled our team since the beginning of 2020 from 25 to 118 to keep up with growth. We’ve raised $130M since founding with most of that still in the bank. With sales of over $100M in 2020, more than 10x growth over 2019. We’ve also been named Fast Company’s most innovative edtech company in the world and in the top ten best startups for women from Elpha.
We're an experienced team with past accomplishments at Airbnb, Square, Apple, Uber, Udemy, Amazon, Google, and many startups. We came together because we wanted to make a difference in education and saw the opportunity to empower learners, teachers, and parents.
Now, in the face of mass school closures, our product and expertise have become central to many more families, teachers, and organizations than ever before. We're committed to access and impact, so we founded outschool.org to offer financial assistance to families in need.
The Role
Outschool is looking for a Product Marketing Lead with a deep understanding of the voice of our customers, their needs, and desires. You’ll be the first product marketing hire on the Supply side of the business to support our educators, set go-to-market and communications strategy, oversee supply drivers, and above all, are a master and advocate for your market and the customers you serve.
This role will be cross-functional, collaborating with Product, Supply, Marketing, Design, UX  Research, and Analytics teams. In partnership with Product, you will influence what products to build and for whom to build them, based on time spent in-market and with customer-facing teams. You will also work with Marketing, Community, Account Management, and Sales to promote these products to our educators.

CORE RESPONSIBILITIES:

  • Bring together all industry, competitors, market, and educator research process components, align them to business goals, and present insights to the company
  • Develop the messaging and positioning of Outschool’s key educator products and features that resonate with our target personas
  • Create GTM strategies for products to successfully take them to market, build demand in the market, ensure customer adoption, and retention
  • Manage the cross-functional implementation of new products and releases of existing products
  • Represent Outschool’s brand voice and tone to demand-side marketing, in partnership with Supply Content
  • Together with the Product team, educate both internal and external stakeholders on our product features and their benefits 
  • Evolve and produce top-of-funnel assets like outschool.com/teach, product pages, and product overviews
  • You’ll inform the production of bottom-of-funnel assets like product demos, sales enablement materials, emails, and webinars
  • Take ownership of all KPIs for your campaign results, and communicate results and recommendations to the team

DESIRED EXPERIENCE & SKILLS:

  • 7+ years of product marketing, product management, or digital marketing experience, preferably in a related industry, with 2+ years of experience in a market-facing role (e.g. conducting competitor analysis, market research)
  • Comfortable using collaboration, CRM, and analytics tools like Slack, Google Analytics, and Metabase
  • Excellent written, speaking, and verbal communication skills 
  • Exceptional project management skills and the ability to develop, organize, and maintain process documentation
  • Collaborative, cross-functional team player capable of leading via influence and providing clarity on evolving roles and responsibilities in a fast-growth organization 

OTHER CONSIDERATIONS:

  • Experience in marketplace business models, especially on the Supply side
  • You have a passion and empathy for educators, and care about learning and education
  • Creative skills: copywriting experience

OUTSCHOOL CARES:

  • Shared Financial Success: Competitive salaries, stock options, and a 401k that makes saving for retirement easier. 
  • Health and Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth. 
  • PTO and Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends. 
  • Remote First: With over 50% of our team distributed across the US and Canada, we create a remote culture through expensable weekly meals, virtual events, expensable home office setup, and internet allowance. 
  • Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool! 
  • Community Impact: Outschool matches employee donations to established 501c3s, and has committed to donating $3M to Outschool.org non-profit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and a competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.
Outschool is committed to providing reasonable accommodations to disabled veterans and applicants with physical and mental disabilities. If you need assistance due to a disability, you may contact us at recruiting@outschool.com.
Must be a citizen or legal resident of the U.S. or Canada and reside in U.S. or Canada.
Job tags: Analytics Coaching Competitor analysis Digital marketing KPIs Product management Research
Job region(s): Remote/Anywhere
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