Product Marketing Specialist

Los Angeles, CA

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GOAT Group
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Posted 3 weeks ago

An instrumental part of GOAT Group, the Marketing team oversees a wide range of initiatives, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven paid marketing campaigns that drive meaningful growth for the company. 
As the Product Marketing Specialist, you are responsible for supporting the end-to-end marketing of products and services related to GOAT Group’s brands – GOAT, Flight Club and alias. With deep customer empathy, analytical rigor, and precision project management skills, you’ll develop insights, segmentation, positioning, messaging, and go-to-market strategies, support market and consumer research, and coordinate cross-functional stakeholders to bring new services and marketing programs to life. A highly collaborative role, you’ll partner with Product, Marketing, Analytics and Design teams to drive feature development, adoption, and engagement in existing and new markets. The ideal candidate has a passion for understanding the consumer, knowing the product, and bringing both together in an original way.

In this role you will:

  • Support the development of go-to-market strategies and marketing programs from analysis and ideation to execution, activating other teams including Brand, Growth, and Communications to launch campaigns and drive growth and feature adoption.
  • Craft and evolve messaging, partnering with Product, Growth and Brand teams to produce marketing content across channels including apps, websites, email, social media, and ads.
  • Work with researchers and Analytics teams to produce qualitative and quantitative insights to influence strategy and shape external narratives.
  • Analyze first and third party data from multiple sources to generate customer insights, summaries and reports to evaluate program performance and inform planning and iteration.
  • Keep a pulse on the industry landscape. Monitor market trends and competitor shifts to inform strategic planning.
  • Manage our app store listings, partnering with Product, Engineering, and Design teams to coordinate store listing updates with product release calendars.
  • Coordinate external and internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels.

You have:

  • Minimum 2 years relevant marketing experience (product marketing, brand strategy, strategic planning, growth marketing). Experience in eCommerce or at a technology company highly valued.
  • Experience in insights and strategic planning including but not limited to consumer research, segmentation, and messaging.
  • Strong analytical and logical reasoning skills; you can analyze raw data to create actionable insights and identify the analysis required to tackle unstructured problems. Experience with research design is a plus.
  • Exceptional written and verbal communications skills; you can produce executive presentations or external facing copy in a flash.
  • Strong project management skills; you are comfortable managing multiple projects at once and coordinating stakeholders across departments at multiple levels.
  • BA/BS degree in business, marketing, or a relevant field. Equivalent hands-on experience considered.
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.
The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes.
GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable.  If you are a California resident, please review our California Privacy Rights Notice for Job Applicants.
Job tags: Analytics Digital platforms Engineering Research
Job region(s): North America
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