Senior Manager, Growth Marketing & Analytics (1244)

Emeryville, CA

Full Time Senior-level / Expert
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Posted 1 month ago

This role will create and manage pipeline-generating marketing campaigns for Purecane, a natural, no-calorie sweetener that has just launched in the US.  You will drive lead generation programs that engage with users through the buying cycle. The ideal candidate will bring a combination of strategic planning skills, the ability to identify unique and creative marketing solutions to drive growth, marketing expertise, strength in communications and operational excellence. You are a growth driver, someone who not only supports the needs of the team, but a person who thrives on identifying and chasing opportunities to accelerate the business.
You are a master project manager and are known for your immaculate attention to detail. You’re seen as a go-to person within your function to get things done. You understand the importance of communication and the value of tight relationships, cross-functionally, with external partners as well as within your direct team. You have a proven history of analyzing data to create user segments, developing strategic content, targeted messaging, and launching campaigns that reach, engage, and inspire those users toward action. 
You will have significant experience executing and analyzing the performance of marketing campaigns that drive conversions for both self-serve and sales funnels, and be excited by the opportunity to build marketing programs from scratch.
Purecane is a breakout brand, which is already finding fans on Amazon.  The team is entrepreneurial, positive, diverse, and supportive—we look for people who are driven, curious, inventive, tapped into pop culture and the latest trends on social media, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. 

Responsibilities:

  • Expertise with Affiliate Marketing “  for example, Honey, Rakuten Etc.”
  • Bachelor's degree and a minimum of 8 years of related growth, demand generation, or customer marketing experience; building full-funnel global campaigns in the technology industry preferred
  • Experience in a growth, acquisition, digital marketing and/or SEM/SEO role. eCommerce & Retail experience a plus
  • Expert in paid & social media to drive the business forward
  • Demonstrated experience in marketing analytics and creating marketing dashboards and reports. Present data in an actionable and useful way to allow business owners to make decisions
  • Comprehension of marketing campaign concepts (across multiple offline and online channels)
  • Data Management Platform (DMP) and Demand-Side Platforms (DSP) experience
  • Detail-oriented with an ability to multi-task and juggle shifting priorities
  • Strong project management skills with proven track record of delivering high quality work under tight timelines
  • Enterprise marketing experience at a retail company required 
  • Proven experience planning, designing and executing campaigns with global reach
  • Database marketing expertise with creating user segmentation lists. SQL knowledge a big plus
  • Working knowledge of marketing campaign management platforms to design, build and execute integrated programs including landing pages, email marketing, forms and reporting
  • Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight
  • Excellent written, oral, and social interpersonal skills across multiple audiences and methods
  • A solid understanding of integrated, multi-touch, multi-channel marketing design based on a foundation of data and analysis; the direct experience with building campaigns, optimizing reach, awareness, and nurture, and adjusting for optimization.

Required Qualifications:

  • Bachelor's degree, 10-12 years of related growth, demand generation, or customer marketing experience;
  • Enterprise marketing experience at a retail company required 
  • Proven experience planning, designing and executing campaigns with global reach
  • Database marketing expertise with creating user segmentation lists.
  • Working knowledge of marketing campaign management platforms to design, build and execute integrated programs including landing pages, email marketing, forms and reporting
  • Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight
  • Excellent written, oral, and social interpersonal skills across multiple audiences and methods
  • A solid understanding of integrated, multi-touch, multi-channel marketing design based on a foundation of data and analysis; the direct experience with building campaigns, optimizing reach, awareness, and nurture, and adjusting for optimization.

Preferred Qualifications:

  • Experience building full-funnel global campaigns in the technology industry preferred.
  • SQL knowledge a big plus.
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Amyris, a leader in industrial synthetic biology, uses its innovative bioscience solutions to achieve renewable products by converting plant sugars into hydrocarbon molecules. Amyris’ molecules are used in wide range of specialty & performance chemicals, flavors & fragrances and in applications ranging from cosmetics to biofuels. Learn more at www.amyris.com.
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Job tags: Analytics Digital marketing Multi-channel SQL
Job region(s): North America
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