Product Marketing Manager

Either Ft. Lauderdale, FL or Matawan, NJ Office

CentralReach, LLC logo
CentralReach, LLC
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Posted 1 month ago

CentralReach is a leading provider of end-to-end EMR, practice management and clinical solutions that enable applied behavior analysis (ABA) clinicians and educators to produce superior outcomes for people with autism. The company is revolutionizing the ABA space with cutting-edge solutions including precision teaching, clinical data collection, scheduling, billing, learning management, fully digital evidence-based programming and more. Trusted by more than 90,000 clinicians and educators, CentralReach is committed to ongoing product improvement, market-leading industry expertise, world-class client satisfaction, and support of the ABA community to propel industry practitioners into a new era of excellence.
We are looking for an experienced Product Marketing Manager to join our team. This is an exciting opportunity for a Product Marketer who has proven success in managing go-to-market plans, building value focused stories, leading research initiatives to expand market and competitive intelligence, and is able to develop compelling messaging, positioning, and enablement to drive demand generation, sales, and customer retention.
The ideal candidate for this role has experience and passion about being a product evangelist, has strong project management skills, thrives when leading go-to-market initiatives from the ground up, and is an excellent communicator, storyteller, and team player who is comfortable working in a fast pace and cross-functional environment. 

Key Accountabilities:

  • Manage and lead go-to-market plans, bringing all cross-functional teams together to define all operational and marketing strategies needed in order to successfully launch and release new solutions to market
  • Develops product positioning and messaging that resonate with our target personas
  • Great content creator and storyteller, developing content pieces from the ground up to reiterate the value of our solutions and help speed the sales lifecycle and convert prospects, faster
  • Develops internal enablement materials and talk tracks to increase engagement and help drive prospect and customer conversations
  • Helps drive Content Marketing efforts for his/her products and services, supporting research and collaborating with sales to identify content opportunities that will drive engagement and conversion
  • Works closely with product counterpart to provide them customer and market insights that will help develop the product to meet market demands
  • Conducts testing efforts, customer interviews, and pilots new features and solutions to confirm product readiness and validate messaging and positioning statements before launching to market
  • Tracks and reports product performance, asses and proactively identifies new opportunities, and provides recommendations to help increase sales and product adoption and usage

Desired Skills and Experience:

  • 2+ years of relevant experience in product marketing in a B2B SaaS environment
  • Excellent organization stills -- You are able to manage cross-functional projects, effectively prioritize work, and drive deliverables across the finish line while setting clear expectations to all stakeholders
  • The ability to thrive in a cross-functional environment, and in rallying different teams around a shared goal
  • Be forward-thinking, well organized, and have an obsession for detail
  • Self-starter, curious to uncover opportunities and take action in a fast-paced, agile environment
  • Demonstrated an ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers
  • Exceptional verbal and written communication skills. Verbally articulate and skilled at telling a visual story. You can adapt & tell this story to different audiences. 
CentralReach was developed for Clinicians by Clinicians.  The story of CentralReach begins in 2012 when the company’s founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most — working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure. We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.

Job tags: Market insights Research
Job region(s): North America
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