Lead Product Analyst, Growth

Berlin, Germany

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Posted 3 weeks ago

About the opportunity

The Growth Team at Contentful is a newly established cross-functional team with the mission of driving Contentful’s self-service business through product-led growth. The team has full responsibility for the strategy and performance of a significant part of Contentful’s business with the goal to make self-service an even bigger part of the Contentful success story.

In this, data plays a key role in everything that we do - be it understanding our current funnel and customer journeys, discovering and sizing opportunities, or enabling and running experiments to test our growth hypotheses. The role of a Lead Product Analyst in the Growth Team is central to support these efforts both on a strategic and tactical level.

As a Lead Product Analyst - Growth you'll be a senior individual contributor who will lead strategic data initiatives that will shape the direction of one of Contentful’s business segments. Embedded in the Growth Team you will add the analytics perspective to the team consisting of Product Managers, Product Designers and Software Engineers while reporting into the Growth Engineering Manager. You will be responsible for providing customer insights and supporting the whole Product Development Process using exploratory data analysis, descriptive analyses, A/B testing, causal inference and other statistical methods. You ensure impact measurement of product decisions as well as the continuous reporting and monitoring of critical business KPIs.

What to expect?

  • You will own the data strategy for growth.
  • You perform self-driven quantitative analysis, distil recommendations, and contribute to decision-making.
  • Performing set-up and analysis of A/B tests for new features and business opportunities, analysing and deep-diving into the results to give recommendations. Following the scientific research process to provide well documented and reproducible results.
  • You will join our diverse team of growth focused engineers, designers, marketeers and product managers.
  • Together with the other growth leaders from Product, Engineering and Marketing, you define the right metrics and KPIs to direct and measure our success.
  • You will work with the team to understand the objectives of features and how they relate to growth. You will help identify the tracking, goals, analytical testing and attribution analysis that are needed to support this.
  • You will understand the value of reliable information and rapid decision making. You will make clear choices to ensure the right level of testing and validation is applied to decision making and analysis.
  • You will contribute to the wider Contentful Data Model and will be a member of the Data Analysis Chapter.
  • You will clearly tell the story of your insights for technical and business stakeholders.
  • You contribute to supporting and improving our data tooling and infrastructure.
  • You actively participate in improving our agile feedback loops and help nurture a healthy team environment.
  • You evangelize the value of data and insights at Contentful.

What you need to be successful?

  • You must have at least 5 years of experience working as a dedicated product analyst, ideally in a fast-paced product/growth environment. Experience with B2B SaaS companies is essential.
  • You understand the commercial/financial side of a SaaS company in addition to behavioral product/user data and use this knowledge to recommend fit for purpose solutions.
  • You have extensive experience of A/B testing, analytical funnels and cohort analysis.
  • You can work well with stakeholders from Product, Engineering and Marketing.
  • You must be fluent in SQL (we’re currently using Redshift and Presto dialects) and have experience defining and testing tracking plans.
  • You are familiar with using programmatic data tools such as R and Python for descriptive analytics.
  • You have an understanding of data modelling patterns and practical experience of applying this to business data. Experience of using DBT to build a data model is an advantage.
  • You have used modern BI tools (we’re currently using Redash and Looker).
  • You are comfortable in agile, cross-functional teams.
  • You have experience with source control using git.
  • You speak fluent English and possess excellent interpersonal communication skills.

What's in it for you?

  • Join an ambitious tech company reshaping the way people build digital products. 
  • We set you up for success, equipping you with the latest and greatest hardware
  • Enjoy a full range of events, including workshops, Contentful-hosted meetups, guest speakers and team activities. Meet your team members from across the globe at our annual offsite. 
  • Get fit! We offer a variety of health and fitness classes and a discount on Urban Sports Club.
  • We value our employees health and safety. Our teams are working remotely during the COVID-19 pandemic. 
  • Use your personal education budget to improve your skills and grow in your career. Join a free German class or one of our many internal learning initiatives!
  • Plus, Contentful socks! Oh yeah!

Who are we?

Contentful powers digital experiences for 28% of the Fortune 500 companies and thousands of global brands. Our content platform unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of tools through open APIs. It lets developers and content creators work in parallel, increasing team efficiency and happiness.Companies such as Co-op, Spotify, Bang & Olufsen, N26 and Swarovski use Contentful to build their mobile and web products, voice controlled apps and more.

We’re growing rapidly and are backed by over $150 million in funding from top-tier venture capital firms like Sapphire Ventures, Salesforce Ventures, General Catalyst and Benchmark.

More than 400 people from 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, San Francisco and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” — is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed. We invite you to apply and join us!

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice”, and hereby acknowledge and accept the collection, processing, use, and storage of my personal data as described therein.



Job tags: A/B testing Analytics Engineering KPIs Python Research SQL
Job region(s): Europe
Job stats:  1  0  0
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