Growth Marketing Analyst

New York HQ

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SelfMade
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Posted 1 week ago

SelfMade is looking for an entrepreneurial, yet methodical and analytical Growth Marketing Analyst to support growth across paid marketing channels for SelfMade clients. In this role - you will learn one of the most important skills there is: how to grow businesses. 
In this role, you will be responsible for developing, executing and analyzing digital marketing and buying strategies across paid media channels for multiple brands. You will be charged with enabling client growth by driving improvements to core business metrics through brand awareness, traffic, conversion, and retention.  You should come from a quantitative background and be excited about direct-to-consumer brands and ecommerce. You should be a clear communicator and have strong leadership instincts - you will work cross-functionally to create wins for SelfMade and our clients.
Successful candidates should be comfortable working with ambiguity and excited by driving results through solving challenging problems. SelfMade is growing fast and consequently, you will be expected to think outside the box and to adapt to a growing company. This role is all about creating impact and strategic thought partnership for the brands we work with.

Responsibilities

  • Build and execute paid acquisition strategies for the brands SelfMade works with while working cross-functionality with the rest of the team to drive results
  • Learn the intricacies of running paid acquisition campaigns across Social (i.e. Facebook/Instagram, TikTok, Twitter, Pinterest, etc.), Search (Google/Bing), and Display (i.e. Criteo or Google Display Network)
  • Work closely with SelfMade’s Head of Digital Strategy to be accountable for and own performance goals across channels - execute creatively to ambitiously set and hit goals for clients while learning how to manage relevant stakeholders in the process
  • Oversee ongoing efforts to optimize campaigns and adapt as circumstances changePerform competitive intelligence analyses to identify potential opportunities from competitors that fit client strategy and positioning
  • Manage and advise on budgets, areas of focus, new campaigns, brand image and other brand specific strategies
  • Partner with the team to provide timely reporting and collaborate on strategy and ideas for the brands we work with
  • Fully own integration processes for paid media accounts and collaborate with clients and other stakeholders
  • Act as a leader & expert in digital marketing - both to internal teams & to external partners 

Requirements

  • Quantitative degree or experience (i.e. Economics, Math, Physics, Statistics, Engineering, Life Sciences, etc.) and the desire to apply your knowledge to Growth Marketing
  • 0.5-2 years of hands-on experience in performance marketing, media buying, ecommerce, lead generation, consulting, finance or other data-driven quantitative field
  • Working knowledge or a strong desire to learn at least one paid acquisition channel (i.e. Facebook or Google) and the desire to learn how to apply your skills across additional channels to build and manage complex funnels
  • Strong quantitative instincts regarding what is required to successfully grow and scale a DTC business (i.e. you understand the importance of growing profitably and why)
  • Ability to make impactful data-driven decisions and presenting analysis to stakeholders with varying levels of technical competency
  • Experience prioritizing competing initiatives, setting deadlines, and hitting tight turnarounds through strong organization and project management
  • Understanding the big picture - you are able to contextualize the work you are doing in the context of wider initiatives and how different components work together to drive results
  • Experience with technical or data analysis tools or programming languages (i.e. Microsoft Excel)

Benefits

  • Competitive pay
  • 100% covered Medical, Dental, and Vision Plans
  • Free ClassPass and subsidized gym memberships
  • 401K Plan
  • Subsidized Commuter Benefits for MTA & free CitiBike
  • 20 Paid Vacation Days & Unlimited Sick Days
This is a high impact role on a growing team - opportunities for growth are common for motivated high performers. Expect a competitive application process - we are looking forward to learning more about you!
Job tags: Digital marketing Engineering
Job region(s): South America
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