Lead Designer – Brand Design Team

Website Cloudflare Cloudflare

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!  

About the opportunity:

Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, and advertising. The Brand Design team plays a central role by partnering closely with the Product Marketing & Demand Generation campaigns teams to 1) help take new and existing products to market, and 2) develop creative strategies that help fuel growth campaigns.

As a Design Lead within the marketing team, you’ll be the owner of the Product Management and Demand Generation campaign design & creative workstreams. While reporting to the Head of Creative & Brand Design, you will work closely with the other design leads on the team to ensure Cloudflare’s launches and campaigns are on-brand, and fully plugged in to our interactive design system. 

You will be a senior member of the team – a leader, owning the creative and design execution of large scale product launch and campaign initiatives, and having the opportunity to make a significant impact in helping communicate who Cloudflare and its products are to the world. You will have the opportunity to scale this function into a small team early next year, along with helping to manage external creative agencies. Since Product Marketing and Demand Generation make up a significant portion of the marketing team’s initiatives, we are looking to bring on a design leader who can work in lockstep with those teams and be a strong creative strategic partner to them.

You’re excited about this opportunity because you will:

  • In the first few months, be hands on in executing high quality design work, in close partnership with PMM & DemandGen peers, and in collaboration with the brand design team – help bring product launches and campaigns to life with high quality design solutions
  • Have the opportunity to hire and manage a small team in 2020. This team will help support the PMM & growth campaign initiatives.
    • Be a player / coach: Lead efforts to design for product launches, along with bringing growth campaigns to life in the forms of digital and offline experiences.  
  • Be able to demonstrate strong strategic thinking, design direction and attention to detail
  • Successfully communicate and present conceptual ideas, detailed design, and design rationale (both verbally and visually) with various stakeholders and executive leadership
  • Be able to think (and execute) at a high-level about creative strategy and vision — not just “how it should look” but “what should we build?”

 We’re excited about you because you have:

  • 7-10 years experience designing for an agency or in-house design team, with preferable focus in visual storytelling around technical products
  • 2-3 years experience managing designers 
  • Strong visual design portfolio demonstrating a range of work across different medium; emphasis on design work that demonstrates successful product launches and campaign work
  • Experience designing across all mediums: web, mobile, email, along with offline: tradeshows and events
  • An astute attention to detail and care about pixel perfection
  • A knack for translating creative strategy into beautiful, and strategically sound designs
  • Experience in design against performance-based metrics

Bonus points

  • Illustration expertise
  • Knowledge of HTML/CSS/Javascript

To apply for this job please visit boards.greenhouse.io.

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